We probably don’t have to think back very far to find a scenario in which we felt like the small guy in the room. You know that feeling of being outnumbered, inexperienced, and low on resources. Some might say it’s in a moment like this that we make the biggest change in our life. But that’s a different story for a different day. Instead, today we’re going to focus on that sometimes inevitable feeling of I don’t think I can do this…

In some respects, it’s natural to feel this way. It’s our way of protecting our emotions and lowering the odds of losing horribly. However, sometimes we’re also natural fighters and will win with the odds stacked against us. Two brothers from the Philippines are a perfect example of this exact scenario when they went to battle with McDonald’s.

When McDonald’s, an already giant fast-food chain, landed in the Philipines it had a lot of already existing restaurants in the Philipines shaking in their boots. Despite what the critics said the two brothers who founded the restaurant, Jollibee, were determined to show McDonald’s who’s boss.

Believe it or not, one of the 28-year-old founders (Ernesto Tanmantiong) got the rest of the founders together to create a SWOT analysis. The idea was to analyze where Jollibee had the upper hand and where it was at risk of losing to Mcdonald’s. What they found actually gave them the confidence to push forward and hold their ground.

Summarizing Jollibee’s findings, they realized that Filipinos actually preferred a spicier or sweeter taste. Now since they had this mastered it would give them an upper hand over the American fast-food chain who over time would need to adjust their taste to match this need.

So what’s the lesson here? Don’t count yourself out until your dead… Literally, if you have a leg to stand on then you’ve got a leg to fight on. Hyperfocus on your strengths, look at each challenge as an opportunity and win.